According to a recent research study conducted by Hasan Bakhshi and Juan Mateos-Garcia from NESTA, as much as 90% of the data that exists today has been produced in the last two years.
The Internet has a lot to do with that. Innovative businesses are exploiting this new resource to improve their operational efficiency, productivity and consumer satisfaction.
Are UK businesses making the most of this opportunity?
Their report, titled the Rise of the Datavores, addresses this question with data from a survey of 500 UK companies with more than 50 employees and are active online. We examine how these companies are collecting, analysing and using online customer data to make better decisions, and some of the benefits from doing this.